“Creative Photography”

“NEW TECHNIQUE OF MULTIPLE CIRCULATING EXHIBITIONS ON DISPLAY
AT MUSEUM OF MODERN ART”

“To satisfy, at least in part, the craving for accurate and understandable information both visual and verbal about various phases of art, the Museum of Modern Art, 11 West 53 Street, is preparing in multiple form a series of small, compact but very complete exhibitions to be sold or circulated throughout the country
and even abroad. Two of these exhibitions, What is Modern Painting? and Creative Photography, will be shown in the Museum’s Auditorium galleries Wednesday, March 7, for a period of three weeks, closing Sunday, March 25.”

“CREATIVE PHOTOGRAPHY
In terms understandable to the amateur, this 12-panel exhibition demonstrates the tremendous possibilities of the camera as a medium of Creative expression. Mounted on colored panels, more than two dozen major photographs by Ansel Adams, Edward Weston, Helen Levitt, Berenice Abbott,
Weegee,
Henri Cartier-Bresson and other outstanding American and European photographers, are reproduced by an extraordinarily accurate process. A group of smaller photographs made particularly for the exhibition by Andreas Feininger, noted photographer who acted as adviser, illustrates certain technical points. The panels also include text and explanatory diagrams under the following headings:

The photographer is an artist
He [and she] works with a mechanical tool
His [and her] medium is a scale of values
He [and she] selects the subject
He [and she] composes with his camera
He [and she] selects the moment
The camera records infinite detail
The camera creates its own perspective
The camera extends or compresses space
The camera stops or prolongs motion
The camera translates color into black-and-white.

This exhibition sells for $25.00. No rental copies are available.”

Creative Photography
March 6–25, 1945
At MoMA, in NYC.

Information from moma.org.

Three in a row: 1943, 1944 and 1945, at MoMA…