70 Years Ago Today… “Explanation: Sinatra Opened at the Paramount”

PM, October 12, 1944
Explanation: Sinatra Opened at the Paramount
“Frank Sinatra began an engagement at the Paramount Theater here yesterday. He reached the theater at 6 a.m. yesterday, but by that time, a long line – about 1,000 kids, mostly bobby sox girls – had already been waiting for hours in the chill air of morning. While they waited and Sinatra rehearsed inside the empty theater with Raymond Paige and his orchestra. Rehearsal lasted until 8 a.m. and at 8:30, the doors of the theater were thrown open to the madly rushing, crowding, shoving, elbowing followers of The Voice. They had been playing cards, eating sandwiches from paper bags, and drinking hot coffee from thermos bottles while they waited. Some of the girls refused to have their pictures taken, covered their faces with their hands. They were playing hookey from school and jobs, and planned to stay in the Paramount all day and all night to see each of Sinatra’s five appearances on stage.”

“While he rehearsed and his followers waited, weary-eyed Sinatra drank milk, learned his cues, went through his paces at the mike with out singing, relaxed as much as he could.”

“Outside, meanwhile, the lines grew longer as the Bobby Sox Brigade converged on 43d St. and Broadway. At 7 a.m., when this picture was made, the line extended halfway to Eighth Ave.”

“Although 25 City policemen were on duty to keep the kids in order, special New York guards had their hands full keeping the entrance to the Times building on 43d St. clear.”

“After the doors were thrown open at 8:30, and the kids had been seated, and the feature picture had been run (during which the kids screamed “We want Frankie”), Sinatra brought ecstasy…”

“…to his legion of patient admirers. Photos by Weegee, PM

Great post and responses on thefranksinatra.com: “Frank Sinatra at Paramount Theater”

From the NY Daily News

IF THEY had to do it over again, the managers of Times Square’s Paramount Theater perhaps would not have arranged for Frank Sinatra’s $25,000-a-week engagement in the fall of 1944 to begin on Wednesday the 11th of October, which was the day before Columbus Day, a date on which Sinatra’s teenage fans were unencumbered by the obligation to attend school, and 30,000 of them headed for the theater, where their sheer mass literally broke the box office. Moreover, once the lucky few thousand got inside, they proved so exuberant that the stage band had to strike up “The Star-Spangled Banner” in the futile hope that this might cool them down for a few minutes. “Sinatramania,” cried the newspapers. Sinatrauma. Swoonatra. Long buried were the rumors that this skinny Jersey kid didn’t have any real fans at all, just girls who were slipped a few bucks by a savvy press agent to act as if they cared. That might have worked with 30 girls. Not 30,000. Whatever it was called and whatever its genesis, all this bubbling excitement caused some concern for the New York Police Department, which hastily redeployed hundreds of officers from the Columbus Day Parade to monitor squealing bobbysoxers around Seventh Ave. and 43rd St. Sinatra himself was not wholly displeased by the turnout, as a display of public adoration on this scale can have very helpful implications for a singer so ambitious as himself. BY OCTOBER 1944, Sinatra was already the kind of sensation unseen since Rudolph Valentino or Bing Crosby, and maybe not even then, and he wanted to be even bigger. He had been a star since the night of Dec. 30, 1942, when, after putting in several years with the Harry James and Tommy Dorsey bands, he appeared at the Paramount as an “extra added attraction” on a bill topped by Benny Goodman and filled out by four other acts and the patriotic film “Star-Spangled Rhythm,” which starred Crosby. Still young and humble, Sinatra was so thrilled by this big-time, $150-a-week engagement that he traveled to Times Square at 7:30 the morning of Dec. 30 to make sure his name was really on the marquee. He was still nervous hours later when Goodman announced to the crowd: “And now, Frank Sinatra.

” They answered that with a roar that nearly bowled Goodman over. “What the hell was that?

” he blinked. These 22 months later, America was getting a little closer to answering Goodman’s question, though many remained puzzled at exactly how this skinny guy with the oversize bow ties and the wise-guy twinkle in his blue eyes was driving hundreds of thousands of young women into unladylike frenzies. “He knows his feminine audience,” observed Down Beat magazine, “and fires romance – moonlight moods – at them with deadly aim.

” When Sinatra arrived for rehearsal on opening day, more than 1,000 girls had been waiting on the Paramount line since the wee small hours, defying Mayor Fiorello LaGuardia’s nighttime curfew for juveniles and cutting school to boot. When the doors opened, 3,600 fans tumbled in and screamed so loudly that Sinatra threatened to leave the stage if they didn’t pipe down. The next day, more than 10,000 fans had queued up before the first show. Then 20,000 more began to arrive. Besides the 700 cops on the street, the Paramount had put in 50 extra ushers, who proved no match for teenage hormones. The ticket booth was pushed in, windows smashed. Here was nothing less than a teen riot. Only in Sinatra’s lifetime had his primary audience, teenagers, become a factor in the popular music equation. Through the 1920s, a radio or a phonograph was a major investment, purchased as a living room centerpiece with its programming controlled by the family breadwinner. Therefore, popular music was designed for adults. But when the Depression hit, record companies introduced budget lines, which opened the market to kids, and by 1935 they were showing their clout by jitterbugging so happily to Goodman’s music that they launched the Big Band Era. So when Sinatra went solo in 1942, the teenagers were there. The Paramount riot of October 1944 made it clear how thoroughly so many observers had miscalculated when they assumed earlier that Sinatra had “passing fad” tattooed all over his bony forehead. Just because his fans were teenagers, it turned out, didn’t mean that in two weeks they’d be back swallowing goldfish. In fact, by the time Johnny came marching home from the war a year later, solo vocalists like Sinatra were the stars and teenagers like the Paramount bobbysoxers were increasingly whom they sang for. MUCH OF popular culture would take note of this. What the hell was that, indeed.

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